Philanthropy isn’t just about giving—it’s about creating a lasting legacy of generosity. Engaging the next generation ensures that this legacy continues, fostering a culture of giving that evolves with time. With the rise of donor-advised funds (DAFs), families have a unique opportunity to involve younger members in charitable giving in a structured and impactful way. By introducing them early, you can instill values of generosity, social responsibility, and strategic giving, empowering them to shape the future of philanthropy.
Why Engage the Next Generation in Giving?
Younger generations—Millennials and Gen Z—are more socially conscious than ever. They care deeply about causes like climate change, racial equity, and mental health. However, they often seek a more hands-on, transparent, and strategic approach to philanthropy. DAFs provide the perfect platform for engaging them in a way that aligns with their values and financial goals.
Strategies to Involve Younger Family Members in DAF Giving
1. Create a Family Giving Mission Statement
Start by discussing your family’s philanthropic values. What causes matter most to your family? By crafting a mission statement together, younger members feel more ownership over the giving process.
Example: “Our family is committed to supporting environmental sustainability and education access for underserved communities.”
2. Give Young Family Members a Say in Grantmaking
Consider allocating a portion of the family DAF for younger members to recommend grants. This allows them to research and advocate for causes they care about, helping them develop decision-making and leadership skills.
Tip: Have a “family grantmaking night” where members pitch charities they want to support and discuss their impact.
3. Teach Financial Literacy Through Philanthropy
DAFs can be an excellent tool to introduce concepts like investment growth, tax benefits, and budgeting. By showing how contributions grow over time, younger family members learn both financial responsibility and strategic generosity.
Activity: Show them how the DAF investments work and explain how strategic giving can maximize impact.
4. Encourage Volunteerism Alongside Giving
Younger generations value hands-on involvement. Pair DAF grants with in-person engagement, such as volunteering or attending community events. This helps build a personal connection to the causes being supported.
Example: If a grant is given to a wildlife conservation group, plan a trip to visit a sanctuary or conservation site together.
5. Use Digital Tools for Engagement
Many young donors prefer digital platforms for giving. Introduce them to online DAF dashboards, impact reports, and nonprofit transparency tools like Charity Navigator or GiveWell.
Idea: Assign them the role of “impact tracker” to follow how family donations are being used and report back on results.
6. Create a Legacy Plan Together
Discuss how the DAF will be used in the long term and how younger members can continue the family’s philanthropic legacy. By including them in estate planning conversations, they see philanthropy as an integral part of family values.
Question to Ask: “How do you envision using this fund when you’re older?”
Building a Lifelong Culture of Giving
By integrating younger family members into your DAF strategy, you’re not just teaching them how to give—you’re helping them shape the future of philanthropy. Their fresh perspectives, tech-savviness, and passion for social justice can drive more innovative and impactful giving.
The key is to make philanthropy a conversation, not just a transaction. With the right approach, your DAF can be a powerful bridge between generations, ensuring a legacy of generosity for years to come.
